Toyota Kicks Off "Start Your Impossible" Corporate Initiative

Toyota Motor Corporation recently launched their "Start Your Impossible," the company's global initiative that's intended to inspire employees, partners and customers while also connecting them to the company's core beliefs. Toyota is committed to helping create a more inclusive and sustainable society, one where everyone can change their impossible.

Toyota has a proud history of contributing to society, as evidenced by the fact that the company is a worldwide partner of both The Olympic Games and The Paralympic Games. As the first mobility partner of both organizations, Toyota is committed to helping create a peaceful, discrimination-free society through sports. To that end, Toyota announced a new website,, that is going to be rolled out in phases and will be accessible for users with various impairments.

In a press release, Toyota President Akio Toyoda commented, "“Throughout our history, Toyota has made the impossible possible through innovation and passion, and by continuously challenging the definition of impossible. Today, the automobile industry is clearly amidst its most dramatic period of change -- and during this time Toyota remains committed to making ever better cars."

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